Notes on data processing in connection with Google Analytics
This website uses Google Analytics, a web analysis service from Google Ireland Limited. If the person responsible for data processing on this website is outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “”Google””.
Google Analytics uses so-called “”cookies””, text files that are stored on the visitor’s computer and that enable an analysis of the website visitor’s use of the website. The information generated by the cookie about the use of this website by the site visitor (including the abbreviated IP address) is usually transmitted to a Google server and stored there.
Google Analytics is only used on this website with the “”_anonymizeIp ()”” extension. This extension ensures anonymization of the IP address by shortening it and rules out any direct personal reference. As a result of the extension, Google’s IP address will be shortened beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. The IP address transmitted by the relevant browser as part of Google Analytics will not be merged with other Google data.
On behalf of the site operator, Google will use the information to evaluate the use of the website, to compile reports on website activity and to provide the site operator with other services related to website and internet use (Art. 6 Para. 1 lit. f GDPR). The legitimate interest in data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are adequately protected by the pseudonymization.
Google LLC. offers a guarantee on the basis of the standard contractual clauses to comply with an appropriate level of data protection. The data sent and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 50 months. The deletion of data whose retention period has expired takes place automatically once a month.
The collection by Google Analytics can be prevented by the page visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with effect for the future. The corresponding browser plug-in can be downloaded and installed from the following link: https://tools.google.com/dlpage/gaoptout.
The page visitor can prevent Google Analytics from collecting data on this website by clicking on the following link. An opt-out cookie is set which prevents future collection of data when you visit this website.”